

53% of respondents reported that their organization would go out of business in less than five years when asked about their ability to continue to operate based on their recent financial performance.To assess the areas of greatest need among community media outlets, the National Trust for Local News partnered with CCM to survey 103 leaders of community media outlets serving racial, ethnic, or linguistic communities in 24 states about their concerns related to sustainability and the future of their publications, including capital, transformation, and succession needs. The report was funded largely by The Lenfest Institute for Journalism. This brief report, “ A Deep Dive into the Sustainability Needs and Concerns Among Community Media Outlets,” hopes to narrow that gap in a small way. Yet these news outlets remain largely invisible to mainstream media, public officials, the nonprofit sector, advertisers and philanthropic organizations.” As our partner in this work the CUNY Craig Newmark Graduate School of Journalism’s Center for Community Media (CCM) describes: “Communities of color and immigrants often rely on their own news outlets as the only trusted sources of information. Some are published in English, others in the native language of the nationality covered.

Many of these publications contain the “news from home,” focused on home countries and the political and social issues occurring there. In many ways, community media outlets act as a vibrant town square.

53% of community media outlets surveyed said they expected to go out of business within five years if current revenue trends continueĪlthough much attention in journalism investment circles has focused on ways to develop and protect both new and old organizations, less emphasis has been placed on the specific needs of a crucial component of the news ecosystem: community media.įor communities of color and immigrants, community media is often the only place to be engaged in civic discourse, learn about community happenings, and find out about opportunities or concerns.
